AI is automatic, but must not be inhumane.

Good technology should elevate lives, not just efficiency.
That’s the heart of Canal One’s commitment to Ethical Technology – developing solutions that align with human dignity, sustainability, and careful, transparent decision-making.

We work with Human-Centric Design and smooth, real-world user experience so technology truly serves all groups of people.

What is Ethical AI and why does it matter now?

Ethical AI means designing, developing, and using AI in line with:

• Human rights
• Privacy
• Safety
• Fairness and equality
• Sustainability

— with responsibility and traceability built in.

Canal One’s approach stands on three core pillars:

1. Human-centric & transparency
2. Safety – privacy – compliance
3. Sustainability (Green Tech)

We believe “automation” must always go together with “fairness” and “human control” – in factories, smart cities, and critical infrastructure alike.

Canal One’s Ethical AI Framework (6 Principles)

1) Human-Centric by design

We start from real user pain points, conduct UX research, and design UI that’s:

• Easy to use
• Field-tested with frontline users

This reduces human error and ensures the system is actually used in real operations, not just on paper.

2) Privacy & Security with global standards

We integrate ISO/IEC 27001 and NIST guidelines for information security management, along with a strong internal culture of Ethical Technology.

Compliance Monitoring on ASAP Platform:

• Define organization-specific rules
• Get alerts for violations (e.g. missing PPE, excessive working hours)
• Map everything to frameworks like ISO 27001, GDPR, OSHA, NIST, SOC 2, ISO 45001

3) Transparency & Accountability

• Show the reason behind each alert (what/why)
• Keep a full audit trail of decisions and actions
• Reinforce a clear brand stance of “ethical commitment to humans”

4) Human-in-the-loop & Override

ASAP is designed to:

• Send On-the-Go alerts to the right people (mobile, radio, LINE OA, sirens)
• Let humans confirm, dispute, or override and continue decision-making

Automate when it should be automated –
but never remove human judgement from critical decisions.

5) Safety-by-default in the real world

Move from simple pop-up alerts to automatic SOP execution, such as:

• Blocking areas
• Activating sirens
• Calling support teams

And elevate to ASAP+ to automatically dispatch drones to incident sites when conditions are met, cutting loss time in those critical minutes.

6) Green Tech & Sustainability

Use technology that:

• Reduces energy consumption
• Lowers carbon emissions in camera and network systems
• Is architected to be “smarter but less power-hungry” for long-term sustainability

From Principle to Practice: How ASAP Puts Ethics in Action

• Unified Security System (Cyber + Physical)
  Integrates data from cameras, IoT, bodycams, drones, and cyber systems into a single shared context, reducing silos between teams.
• Edge AI before Cloud
  Processes data at the edge for speed, bandwidth savings, and reduced exposure of personal data outside the site—privacy protection starting at the architecture level.
• Automatic incident escalation & notifications
  When severity passes defined thresholds, the system can automatically contact responsible agencies, ensuring operations can continue safely.

Ethical AI Checklist for Thai Organizations

(Keep this handy before you decide)

• Does the system use Human-Centric Design and has it been tested with real frontline users?
• Does it support global standards (ISO 27001, NIST, etc.) and allow you to define your own Compliance Rules?
• Is there Human-in-the-loop and an override button for critical events?
• Does it use Edge AI to avoid sending unnecessary personal data to the cloud?
• Are automatic SOPs clear, transparent, and fully auditable?
• Is there a real Green Tech policy/evidence to reduce energy and carbon in the live system?

Automation for people, not for machines

Canal One’s Ethical AI is about connecting people, data, and devices in ways that are:

• Safe
• Transparent
• Environmentally responsible

—with ASAP Platform at the center.

Faster. Smarter.
And still deeply human in every decision.

FAQ

How is Ethical AI different from “just complying with the law”?
Ethical AI starts with people, transparency, and sustainability as the foundation, then integrates global standards (e.g. ISO 27001, NIST) and organization-specific Compliance Rules into a single system.

How do you prevent AI from violating privacy?
We design with an Edge-first architecture to reduce unnecessary data transfer to the cloud, combined with security standards and governance for information protection.

Can automation work without cutting humans out of the loop?
Yes. ASAP provides On-the-Go Monitoring and automatic SOPs, but still lets humans confirm and command based on real-world context.

What does Green Tech have to do with Ethical AI?
Reducing energy and carbon is part of our responsibility to society and the environment. Canal One embeds AI Green Tech into camera and network systems to support long-term sustainability.

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